Evaluation- Who would be the target audience for your film?

As a group we decided that our exact target audience for our film would be British Urban White Teenage Males/Females. We chose this particular target audience after conducting our demographic research.

During research we found that statistics have shown that the most popular age group to watch horror movies was between 18-24. Therefore we have aimed our film at this particular age group, as we know the film will attract mainly that group.

For deciding what gender to attract we conducted secondary research that showed women where the most likely gender to watch horror movies. However, this was only slightly more than men. Therefore we felt it was necessary to target both women and men in our film.

For the region, the film would be suitable for people who live in the same area the film was set in, so East London. However, the film could also be watched by people in the UK as a whole.

Our film does not address race as after conducting research there is not one prominent race that watches horror films.