Planning - Target Audience Research



This statistics shows what ages watch horror movies and the percentage of the general population.
18-24 watch more horror movies, therfore our movie will be targeted to this age. We we do this by making our movie suitiable- young actors, slang, technology(mobiles) and also use sterotypes of teenagers to adults( seen as lower class citizens)

This statistics diagram shows how more women watch horror movies than men, this could be beacuse women like to be taken to the cinema with their partners, or friends. This means for our movie that aspects of our movie will be targeted to women, e,g fashion, characters will be wearing fashionable clothes to draw women to watch the movie. However the other 42% of the public are men that watch horrors therefore we will also make it targeted at men. for example characters will be slightly sexually objectified.

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This statistics diagram shows what percentage of the population watches action movies, like horror movies 18-24 are more likely to be watching these types of movies, this could be beacuse they like the thrill and tension of the movie as they are young and live there life of the edge just like actions movies.



The diagram shows that more men watch action movies than women, this is beacuse action movies are target at men, the film is made in a more masciln way e.g fast cars, guns which most women do not find that intresting. This means for our movie that we will include action so that men will watch our movie, we will do this my adding tension to our movie or a fight scene.